Case Study: Cambric Systems
A case study of our exhibition design and production for Cambric Systems and how it helped them make their big exhibition really count.
Cambric Systems, developers of hospital and medical organisation software, approached us prior to an internationally renowned exhibition. They required display material and a range of marketing material with a professional and distinct finish. Their existing marketing lacked direction, an issue which needed to be resolved before the exhibition.
We worked to establish branding Cambric’s “Cortix” software to communicate its concept quickly and easily at the exhibition. We created a space which made it easy to demonstrate the software which provided enough visual punch to compete with the numerous multinational companies also attending.
Using the existing Cambric logo, we developed a visual identity that was rolled out to create various marketing collateral, product spec sheets and exhibition graphics. We also created individual product logos to sit within the newly established brand visuals.