Brand identity for Lunan Bay Farm – producers of sustainable ingredients, grown on a beachside farm in Angus.
Project Objective.
Lunan Bay Farm's offerings are varied, from pedigree breeding, cashmere wool and high quality meat produce, to locally grown fruit and veg produce. With the brand undergoing a transition and name change, there was need to demonstrate a renewed and improved approach to the company’s visual communication.
Our Approach.
We designed a complete brand structure encompassing the top tier business logo with individual sub-brand logos, to provide a visible brand hierarchy. We also delivered a bespoke illustration of the Lunan Bay area as a component of the brand identity, to highlight the importance of provenance within the business.
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