Brand identity with menu design for an Italian pizzeria in Dundee's waterfront.
Project Objective.
How does a restaurant appear well established before it's even launched? This was the challenge posed to us by the owners of True Pizza Co. before their new restaurant's launch.
Our Approach.
We worked on a lo-fi, authentic brand which reflected the rustic taste of True Pizza's food and interior design. The brand revolved around the use of custom stamps to mark every piece of printed collateral with a "seal of approval".
We delivered logo designs and established a visual identity that was rolled out to menus, various marketing collateral, interior and exterior signage and way-finding graphics.
Interior photography by
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