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Brand identity for a dental surgeon & non-surgical aesthetic practitioner, working in the Fife area.
Rhona came to us looking to develop a brand that would help establish her as a professional and trusted business, providing a range of aesthetic and healthcare adjacent treatments - working out of established dental practices - to new and existing clients. Rhona needed a brand that would convey sophistication and professionalism, in order to instil confidence in both the end user and the dental surgeries that Healy Aesthetics will be working out of.
We developed a clean, streamlined brand identity to sit comfortably within the medical sector. The wordmark draws focus to the business name - which will in turn, become intertwined with its reputation. The brand focuses on clarity of information and natural, candid imagery – hitting notes between trusted medical practitioner and a 'lifestyle' aesthetic. The identity was designed to allow for growth within the business over time, as Rhona continues to expand her wealth of knowledge and credentials.