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Brand design for the relaunch of a long established bar/restaurant/hotel near St. Andrews, Fife.

Project Objective.

St. Michaels Inn needed a redefined visual identity in order to help establish a clear position within the sector and convey an image of professionalism and desirability. The venue needed visual representation to reflect the high quality service to be offered; a renewed perspective to match the contemporary market and new client base being sought.

Our Approach.

We created a unique logo design and brand identity, rooted in the building's history as an old coaching inn and resting stop for travellers on horse. The identity was supplemented with a custom illustration of the building exterior, allowing a fully unique, original asset to become a core part of the brand. We developed a responsive logo system, to offer a scalable identity that can adapt to any environment, both in digital and print domains.