Brand development and logo design for a private equity firm specialising in technical services companies.

With the brand undergoing a transition, there was a need to demonstrate a renewed and improved approach to Aksiom’s visual communication. We were asked to create a refreshed logo and visual identity for the company to help establish a clear position within the sector and convey an image of professionalism and trustworthiness.

We developed the brand to reflect the depth of the service and show the company to be intelligent and authoritative with use of considered typography, offering clarity of information. Textured photographic images are used to lead the brand and put greater emphasis on the written word — highlighting the significance of clear communication.