Brand identity and logo design for the UK’s market leader in machining technologies.

Project Objective.

With McDowell being recognised as a market leader in their industry, they felt they were out-growing their current brand. They approached us to redesign the visual language of their brand identity to better reflect their approach to business.

Our Approach.

We created a dynamic logo that acted as the central point of the brand, the visual identity was expanded beyond this to provide a frame-work that allowed McDowell to be presented alongside the machining product branding. The brand collateral was executed with a focus on precision and high quality materials.