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Brand identity and logo design for a database company specialising in the energy sector.
As a startup business, DrillSurv asked us to create a visual identity for the company to help establish a clear position within the software and energy sectors and convey an image of professionalism and trustworthiness.
We developed a logo that takes shape with an abstract representation of data; of which, the forms mirror the line quality in the logotype. The data motif within the logo is used further as a visual device throughout the brand to help drive recognition. Confident use of colour forms an integral part of the brand's visual identity and helps in creating an aesthetic that places the company well within both the data and energy sector.