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Brand identity creation to coincide with the refurbishment of a popular downtown Dundee café.

Project Objective.

Simpsons came to us in need of a new identity to complement the redevelopment of their premises, in order to attract a diverse customer base and help generate loyalty.

Our Approach.

We created a fluid identity system for Simpsons, incorporating an illustrative symbol that represents the three generations of the Simpson family the business is run by.  We implemented a muted, earthy colour palette and understated typography, placing focus on high quality materials in order to reflect the principles upheld by the business. We developed a supporting bespoke illustration to portray the family allotment, putting emphasis on the growth of natural produce.

Interior photography by
Grant Anderson

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"Creative Graffix have been instrumental for us as we grow, we're still very green at this and they really have been a huge help and make us think differently about ourselves.

When we started working with Creative Graffix we were a Cafe, now we are a Company! Their vision of who we are and what we do has made us look at ourselves quite differently. Inspired by our strong brand identity created by Creative Graffix, we are now pursuing avenues we had never previously considered."

— Andrew Simpson, Owner