The studio is now open by appointment only.
In line with government guidance, our Creative Graffix team have been split and will now be working remotely until further notice.
During this time we will continue to provide the same support and service for our clients as best we can.
Brand identity creation to coincide with the refurbishment of a popular downtown Dundee café.
Simpsons came to us in need of a new identity to complement the redevelopment of their premises, in order to attract a diverse customer base and help generate loyalty.
We created a fluid identity system for Simpsons, incorporating an illustrative symbol that represents the three generations of the Simpson family the business is run by. We implemented a muted, earthy colour palette and understated typography, placing focus on high quality materials in order to reflect the principles upheld by the business. We developed a supporting bespoke illustration to portray the family allotment, putting emphasis on the growth of natural produce.