Brand identity creation to coincide with the refurbishment of a popular downtown Dundee café.
Simpsons came to us in need of a new identity to complement the redevelopment of their premise, in order to attract a diverse customer base and help generate loyalty.
We created a fluid identity system for Simpsons, incorporating an illustrative symbol that represents the three generations of the Simpson family the business is run by. We implemented a muted, earthy colour palette and understated typography, placing focus on high quality materials in order to reflect the principles upheld by the business. We developed a supporting bespoke illustration to portray the family allotment, putting emphasis on the growth of natural produce.