Brand identity for a recruitment & HR consultancy business based in Perth.
With Fairways having been established for over 30 years, the current branding was starting to show its age. We were asked to refresh the logo and brand with an aim to improve the position within the industry and increase awareness.
We used the colours of the current brand to form the basis of a newly considered visual identity. The circular motifs within the brand are recurring elements present in the type, logo symbol and grid giving a sense of unity to the brand. The brand utilises nodes to link visuals and information, which reinforces the notion of Fairways making connections for people.