Brand identity design to launch a nationwide palliative care charity, the first of it’s kind — PATCH.

Project Objective.

PATCH are a nationwide charity, the first to specifically support 24/7 specialist palliative care for hospital patients. They approached us long before launching to build a brand from the ground up which showed they were a worthwhile cause to donate to, and which demonstrated the scale and professionalism of the charity.

Our Approach.

We worked closely with PATCH to structure how they communicate and developed a restrained yet distinct brand which matched the gravity of the sensitive subject matter PATCH deal with on a daily basis. This subdued aesthetic was punctuated by a highly-organised structure enabling clear communication of the core messages. We delivered a logo design and established a visual identity that was later rolled out to various marketing collateral, business stationery and exhibition display graphics.