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Label design for a company producing salt in St Monans, Fife.
East Neuk Salt Co. approached us with a clear mission: they wanted to redesign their packaging to accommodate new product flavours and switch to eco-friendly materials, aligning with the growing demand for environmentally conscious products in the high-end market.
To address their goals, we refocussed the existing brand identity to create a distinctive product label that could adapt to different product lines as the company expanded. We introduced a versatile photographic texture set and an expanded colour palette to ensure flexibility and brand consistency while enhancing the appeal of their high-end products.