Brand design for the launch of a Mexican street food restaurant on Dundee’s Perth Road.

Más tasked us with creating an identity that they could take control of, allowing them to produce all of their day-to-day printed items in-house. Choosing to invest in the creation of the new brand meant we had to establish a set of very clear and easy to follow production guidelines so that the brand stayed consistent once in the hands of the client.

The project makes use of a photocopy aesthetic with a distorted appearance, coupled with the use of vibrant coloured papers. This allows printing to be done in black & white reproduced in-house without the need for expensive equipment. Más can take control of the brand, with the simplicity of the overall identity bringing together the food and the atmosphere of the bar into a cohesive image.