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Brand identity for Dundee's first dedicated cocktail bar as part of the waterfront regeneration.

Project Objective

The transformation of Dundee's waterfront saw the opening of the city's first dedicated cocktail bar. A strong visual identity was required to turn a few heads.

Our Approach

We worked on a sophisticated visual identity that was also a little playful. The brand had to be classy and reflect the serious approach to cocktails (and these guys do take their cocktails seriously!), however we retained a little playfulness to set the tone within the relaxed atmosphere.

We delivered a logo design and established a visual identity that was rolled out to create menus, various marketing collateral, interior & exterior signage and social media graphics.