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Brand refresh for an independent accountancy firm with offices across Scotland.

Project Objective.

Henderson Loggie came to us looking to develop a brand that would help establish them as a forward-thinking, people first organisation, operating within a contemporary market. They needed a brand that would allow the support and development of the organisation's reputation and visibility.

Our Approach.

We developed a brand to match the energy and enthusiasm Henderson Loggie came to us with. As part of the brand, we created a library of bespoke illustrations - offering ownable assets that would display personality and stand out in a sector that is often saturated with generic stock imagery. To balance the vibrant colour palette and playful illustrations, the icon within the logo places a focus on making sense of data to assert a controlled appearance. The graph-like icon also subtly makes up the initials H and L.