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In line with government guidance, our Creative Graffix team have been split and will now be working remotely until further notice.
During this time we will continue to provide the same support and service for our clients as best we can. 

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Brand refresh for an independent accountancy firm with offices across Scotland.

Project Objective.

Henderson Loggie came to us looking to develop a brand that would help establish them as a forward-thinking, people first organisation, operating within a contemporary market. They needed a brand that would allow the support and development of the organisation's reputation and visibility.

Our Approach.

We developed a brand to match the energy and enthusiasm Henderson Loggie came to us with. As part of the brand, we created a library of bespoke illustrations - offering ownable assets that would display personality and stand out in a sector that is often saturated with generic stock imagery. To balance the vibrant colour palette and playful illustrations, the icon within the logo places a focus on making sense of data to assert a controlled appearance. The graph-like icon also subtly makes up the initials H and L.