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Brand guidelines or brand standards are a list of guidelines or a set of rules that specify how a brand works and how it should be used in order to convey the intended message. These set of rules typically include basic information about the brand such as: An overview of your brand's history, vision, personality and key values, as well as a set of instructions as to how it should be used by external parties.
A brand guidelines document can be crucial in ensuring consistency throughout your brand collateral, particularly when working with multiple suppliers across different mediums.
We can create a detailed document covering the building blocks of your brand and illustrate their execution to create your brand collateral.
We can work up a brand guidelines document following a successful brand design project, or develop and refine your existing brand.
Contact us today using the contact form below to see how we can help you create or improve your brand guidelines.