Case Study: PATCH
A case study of our branding work for Patch, a palliative care charity and how it helped them establish themselves and get more donations for a worthy cause.
PATCH are a new nationwide charity, the first to specifically support 24/7 specialist palliative care for hospital patients. They approached us long before launching to build a brand from the ground up which showed they were a worthwhile cause to donate to, and which demonstrated the scale and professionalism of the charity.
We worked closely with PATCH to structure how they communicate and developed a restrained yet distinct brand which matched the gravity of the sensitive subject matter PATCH deal with on a daily basis. This subdued aesthetic was punctuated by a highly-organised structure enabling clear communication of the core messages.
We delivered a logo design and established a visual identity that was later rolled out to various marketing collateral, business stationery and exhibition display graphics.