Case Study: Mas
Màs brand identity and logo design.
Más Mexicana — based on the Perth Road of Dundee — is a restaurant & bar offering Mexican street food and drinks. The atmosphere of the bar is vital to the success of the business, so they needed a visual identity to compliment the laid back environment.
Más tasked us with creating an identity that they could take control of, allowing them to produce all of their day-to-day printed items in-house. Choosing to invest in to the creation of the new brand meant we had to establish a set of very clear and easy to follow production guidelines so that the brand stayed consistent once in the hands of the client.
The project makes use of a photocopy aesthetic with a distorted appearance, coupled with the use of vibrant, high quality coloured papers allows printing to be done in black & white, allowing the designs to be reproduced in-house without the need for expensive equipment. Más can take control of the brand without it looking cheap and nasty, with the simplicity of the overall identity bringing together the food and the atmosphere of the bar into a cohesive image.
This project illustrates that something can always be built on a budget with a good amount of careful planning and development to create an identity that can be taken control of and run effectively. Great design is possible on all different entry levels of price.