Case Study: Lift Off
A case study on our marketing work for Lift Off, which helped them communicate more successfully with their audience of secondary school pupils.
Lift Off, an organisation helping school pupils into higher education, approached us regarding the clarity of their communications. They needed to connect with the pupils, staff and parents in a way which wasn’t condescending or dull — a difficult balance to strike for this diverse age group.
Working closely with Lift Off, we developed a new style for all their printed material. We stayed away from the usual clichés of design for schools, instead developing a whole batch of material with a vibrant quirky tone that not only pleased both the client and their pupils, but — more importantly — delivered the core message effectively.
Using the existing Lift Off logo, we established a visual identity for the printed communications to create an informative brochure, exhibition display graphics, posters and their very own minion!