Case Study: Jam Jar
A case study of our brand design work for Jam Jar — Dundee's first dedicated cocktail bar at the heart of the waterfront development.
The transformation of Dundee's waterfront saw the opening of the city's first dedicated cocktail bar. A strong visual identity was required to turn a few heads.
We worked on a sophisticated visual identity that was also a little playful. The brand had to be classy and reflect the serious approach to cocktails (and these guys do take their cocktails seriously!), however we retained a little playfulness to set the tone within the relaxed atmosphere.
We delivered a logo design and established a visual identity that was rolled out to create menus, various marketing collateral, interior & exterior signage and social media graphics.