Case Study: Gracies
A case study for our lo-fi branding for Gracies, which helped redefine their customer base and made them look the part of a "burger joint."
Gracie's in Broughty Ferry needed to reposition themselves from being a small coffee house to be a burger bar and café. They came to us to develop a brand to help change their image.
We developed a more rugged identity for Gracie's, focusing on distressed, chunky typography and subtle textures.
A rubber stamp was made to apply the Gracie's logo onto gift cards and loyalty cards, giving a truly hand-made feel to the printed material.