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12b Riverside Court
United Kingdom

01382 660099

Creative Graffix is a brand-focussed graphic design studio with in-house print production based in Dundee.

Case Study: Gracies

A case study for our lo-fi branding for Gracies, which helped redefine their customer base and made them look the part of a "burger joint." 

The Goal

Gracie's in Broughty Ferry needed to reposition themselves from being a small coffee house to be a burger bar and café. They came to us to develop a brand to help change their image. 

The Outcome

We developed a more rugged identity for Gracie's, focusing on distressed, chunky typography and subtle textures.

A rubber stamp was made to apply the Gracie's logo onto gift cards and loyalty cards, giving a truly hand-made feel to the printed material.  

Gracies Facia_PHOTO
Gracies Menu_PHOTO.png
Takeaway Card_PHOTO.png
Gracies Window_PHOTO.png