Brand identity design for a pilates academy training elite level athletes.

With the development and recognition of Athlon’s services in the worldwide market, there was a need to establish a complete visual identity to match the quality and scope of the business.

Athlon Pilates Academy provide bespoke pilates manuals written specifically for elite level sports training programmes, allowing sports coaches to deliver tailored courses directly to their athletes. We created a strong logo and identity system to complement this approach, creating brand visuals that are representative of the elite level that the business operates at whilst offering a flexibility that can be adapted to different disciplines.