Case Study: Amicus
A case study of our branding work for Amicus, a high-end leadership consultancy based in London, who required a sophisticated luxury brand.
Amicus are a Jersey-based business consultancy firm with a strong military background. They needed a logo and brand identity to allow them to work with high-end clients on an international level.
Framing the wordmark as if it were a medal on a ribbon hinted towards Amicus's military background whilst finding a sophisticated appearance. Paired with British racing green and a muted colour palette finished off the look that would certainly appeal to their prestigious clientele.
The logo design and visual identity was then rolled out to create a range of business stationery that used the highest quality materials and production methods.