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12b Riverside Court
Dundee
United Kingdom

01382 660099

Creative Graffix is a brand-focussed graphic design studio with in-house print production based in Dundee.

Case Study: Amicus

A case study of our branding work for Amicus, a high-end leadership consultancy based in London, who required a sophisticated luxury brand.


The Goal

Amicus are a Jersey-based business consultancy firm with a strong military background. They needed a logo and brand identity to allow them to work with high-end clients on an international level.

The Outcome

Framing the wordmark as if it were a medal on a ribbon hinted towards Amicus's military background whilst finding a sophisticated appearance. Paired with British racing green and a muted colour palette finished off the look that would certainly appeal to their prestigious clientele.

The logo design and visual identity was then rolled out to create a range of business stationery that used the highest quality materials and production methods.


Amicus_Logo-Graphic
Amicus_iPad-Presentation
Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio

Photograph by Another Studio