Business cards are a big deal. We see a dozen orders go through the studio every week for business cards, but there's a real knack to it.
We love a good business card. Trust us, we've seen more than our fair share! But it's easy enough to do business cards wrong and be left with 500 useless little bits of card. We show you how to avoid that. Here are our top 5 tips for getting the most out of your business cards!
Recently we finished a new batch of our redesigned business cards. We produce hundreds of business cards every day, but why? What makes a business card really make a difference, and make that first impression count?
This one seems like common sense, but it's unbelievable how often we've seen business cards with the phone number or address scibbled out and hurriedly scribbled back onto wherever there's any space. Nothing says unprofessional and untrustworthy as this loose end on your first encounter with an important client or business associate. When you move or change phone number nevermind the swanky new desk lamp - update those business cards!
Sure, you might have two addresses, be on Facebook, Twitter, LinkedIn, have a degree, 4 years experience and an undeniable love of Mars bars but edit yourself. Only stick on the details people need to know, or you'll get information overload.
Once you have those business cards ordered really use them. In every situation you can. Got a delivery to a new customer? Stick on a business card. Sending a letter to a new or long lost contact? Stick on a business card. Meeting someone important? Maybe just give them the card, sticking it on them might not go down well.
Don't just take your business card to special networking events. You never know when you'll meet somebody important, so just keep a couple of emergency business cards in your wallet or purse. Or both if like.
Making the extra effort to make your card look really nice makes a difference. Instead of just getting thrown in the bin people might choose to keep your card or even show it off. A really nice business card sometimes works without you having to. That little extra effort and expense can really go the extra mile.